Polish Exporters' Use and Perception of Various Sources of Market Information

摘要: Th e transformation of Poland's economy which took place aft er 1989 con- tributed greatly to the growth internationalization Polish enterprises. Expansion enterprises onto foreign markets is impossible without possessing adequate re- sources information about those markets. article presents results studies concerning exporters' use various and signifi cance ascribed them. comprised 493 exporters, taking into account not only size but also number their modes entry market range export activities. analysis suggests that diff erent off dif- ferent advantages with none emerging as superior in all situations. in- dicate a erentiated for- eign A general conformity regularity observed gathering through personal contacts exchange experiences, well participa- tion trade events. Internet widely used. Generally it can be stated many aspects exporters are convergent similar conducted other countries.