EXPORT PERFORMANCE AND FOREIGN MARKET INFORMATION: RELATIONSHIPS FOR SMALL HIGH-TECHNOLOGY FIRMS

摘要: ABSTRACT This article summarizes a research project which focused on the role of external information sources export performance small high-technology companies. As first step authors developed conceptual model general problem based upon existing knowledge. framework identified interaction between information, basic firm strategies, and perceived international marketing problems barriers overall performance. A questionnaire was then utilized in interviewing 85 high-tech firms Ontario who, average, have sales $7.8 million 100 employees. The investigation sought client responses relative to number specific questions: total fifteen possible were tested extent use. Respondents ten major areas with these particular are rank ordered. sample measured both level growth degree intensity....