Differences in the Export Profiles Among Users of Export Marketing Research: Evidence from Two European Countries

摘要: Some years ago, in their classic article on company internationalisation, Johanson and Vahlne (1977, p. 26) argued that “the lack of knowledge due to differences between countries… is an important obstacle decision making connected with the development international operations”. However, available empirical evidence indicates information gathering export markets rather underresourced process itself less than systematic (e.g. Sood, 1981; Cavusgil, 1984a, 1985). This both surprising disconcerting, given importance as a source competitive advantage (Parsons, 1983; Porter Millar, 1985; Turner, 1991; Glazer, 1991) pillar market orientation (Kohli Jaworski, 1990; Dalgic, 1994; Cadogan Diamantopoulos, 1995).