Euromarketing: Effective Strategies for International Trade and Export

摘要: Euromarketing: Effective Strategies for International Trade and Export increases understanding of the strategic aspects international marketing in Europe highlights past, present, future European marketing. Although a substantial body literature is available on behavior practices business context, planning have not been studied adequately. focuses studies specific regions to provide managers with insights into their performance. This book presents results comparative conducted among countries contrasts managerial implications those obtained by scholars practitioners elsewhere.The community going play an extremely important role coming global arena. Multinational corporations, government agencies, professors, researchers, students can seek out opportunities new market once they updated knowledge how this may function. The topics covered Euromarketing data insight on: Consumer Issues: Single Market its Implications Behavior Firms Internationalization Retailing Practices Countries Country Examples Distribution Channels Comparative Advertising Scandinavian Marketing Managerial ImplicationsThe restructuring industries has begun will accelerate at faster pace years. We witnessed occurrences several mergers acquisitions. are seeing powerful presence public sector enterprises procurement favoring local supplies. our soliciting significant, analytical contributions from subject country specialists.