Standing out from the crowd - An exploration of signal attributes of Airbnb listings

作者: Bin Yao , Richard T.R. Qiu , Daisy X.F. Fan , Anyu Liu , Dimitrios Buhalis

DOI: 10.1108/IJCHM-02-2019-0106

关键词:

摘要: … Due to product diversity, traditional quality signals in the hotel industry such as star ratings … signaling theory to the booking of Airbnb listings and explore the influence of quality signals …

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