Influence of LEED branding on building occupants' pro-environmental behavior

摘要: Abstract In this paper, we examine the influence of branding a building as LEED certified on occupants' pro-environmental behavior (individual participation in an activity that promotes sustainable (green) practices by reducing or eliminating negative environmental impacts). Branding is defined identifying and emphasizing aspects building's green features to its users. One hundred participants were randomly assigned one two experimental groups: (1) group, which was branded being certified, (2) control no information provided about certified. Through use immersive virtual environment, examples behaviors examined between participants' choices using natural light vs. artificial for increasing lighting levels room, well their recycling bin regular trashcan placing scrap paper. The results show group chose significantly more than suggesting motivates behaviors. also values views had significant effects branding. suggest knowledge issues might improve