The Demand for Televised Football
作者： Hallvard Johnsen , Mona Solvoll
DOI: 10.1080/16184740701717048
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摘要: Abstract This paper investigates the demand for televised football games. It examines how factors specific to television on one hand and game other hand, influence viewing figures of football. In our case we are analysing matches from Norwegian top division shown public service channels NRK1 (financed by licence fee) TV2 advertising) in period 1998–2007, Danish league commercial cable satellite channel 3+ same period. The purpose analysis is identity (a) motivation different segments viewers watch football; (b) potential scheduling practices companies based that influences preferences. Findings suggest viewer ratings dependent related than interests am...
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