An Empirical Study of Click Fraud in Mobile Advertising Networks

作者: Geumhwan Cho , Junsung Cho , Youngbae Song , Hyoungshick Kim

DOI: 10.1109/ARES.2015.62

关键词:

摘要: Smartphone advertisement is increasingly used among many applications and allows developers to obtain revenue through in-app advertising. Our study aims at identifying potential security risks of a type mobile where advertisers are charged for their advertisements only when user clicks (or touches) on the in applications. In Android platform, we design an automated click generation attack empirically evaluate eight popular advertising networks by performing real attacks them. experimental results show that six (75%) out (Millennial Media, App Lovin, Ad Fit, Mdot M, Rev Mob Cauly Ads) vulnerable our attacks. We also discuss how develop effective defense mechanisms mitigate such fraud

参考文章(19)
Brendan Kitts, Jing Ying Zhang, Gang Wu, Wesley Brandi, Julien Beasley, Kieran Morrill, John Ettedgui, Sid Siddhartha, Hong Yuan, Feng Gao, Peter Azo, Raj Mahato, Click Fraud Detection: Adversarial Pattern Recognition over 5 Years at Microsoft Annals of Information Systems. pp. 181- 201 ,(2015) , 10.1007/978-3-319-07812-0_10
Brad Miller, Paul Pearce, Chris Grier, Christian Kreibich, Vern Paxson, What's clicking what? techniques and innovations of today's clickbots international conference on detection of intrusions and malware and vulnerability assessment. pp. 164- 183 ,(2011) , 10.1007/978-3-642-22424-9_10
Shashi Shekhar, Michael Dietz, Dan S. Wallach, AdSplit: separating smartphone advertising from applications usenix security symposium. pp. 28- 28 ,(2012)
Haitao Xu, Daiping Liu, Aaron Koehl, Haining Wang, Angelos Stavrou, Click Fraud Detection on the Advertiser Side european symposium on research in computer security. pp. 419- 438 ,(2014) , 10.1007/978-3-319-11212-1_24
L. Spitzner, Honeypots: Tracking Hackers ,(2002)
Nir Kshetri, The Economics of Click Fraud ieee symposium on security and privacy. ,vol. 8, pp. 45- 53 ,(2010) , 10.1109/MSP.2010.88
Hamed Haddadi, Fighting online click-fraud using bluff ads ACM SIGCOMM Computer Communication Review. ,vol. 40, pp. 21- 25 ,(2010) , 10.1145/1764873.1764877
Subhankar Dhar, Upkar Varshney, Challenges and business models for mobile location-based services and advertising Communications of The ACM. ,vol. 54, pp. 121- 128 ,(2011) , 10.1145/1941487.1941515
Ilias Leontiadis, Christos Efstratiou, Marco Picone, Cecilia Mascolo, Don't kill my ads! Proceedings of the Twelfth Workshop on Mobile Computing Systems & Applications - HotMobile '12. pp. 2- ,(2012) , 10.1145/2162081.2162084
Ahmed Metwally, Divyakant Agrawal, Amr El Abbadi, Detectives: detecting coalition hit inflation attacks in advertising networks streams the web conference. pp. 241- 250 ,(2007) , 10.1145/1242572.1242606