Improving Sponsor’s Experience in Reward-Based Crowdfunding: A Psychological Ownership Perspective

摘要: Psychological ownership brings new perspective to understand individual behaviors in organization, team, and the information system areas. In this research we use theory investigate how improve sponsor experience context of reward-based crowdfunding. We propose that psychological is one important mental state for sponsors The model study shows could predict sponsor’s commitment project continuous intention contribute it. Sponsors can develop feeling through three routes, i.e., perceived control, intimate knowing, self-investment. addition, social capital (sponsor expertise, trust entrepreneur ties) interaction participation activeness) are hypothesized be antecedents routes hypotheses will tested with survey data from www.zhongchou.cn, a famous crowdfunding platform China. expected findings would provide interesting implications practice.