PIN pointing the motivational dimensions behind Pinterest
作者： Ian R. Mull , Seung-Eun Lee
DOI: 10.1016/J.CHB.2014.01.011
关键词:
摘要: This study examined the user gratifications obtained from Pinterest, an image-sharing social networking site, by applying traditional mixed-method approach of uses and framework (U&G). In first phase study, using a qualitative questionnaire, preliminary list descriptive terms was collected 27 college students who use Pinterest. From list, item analysis extracted 54 terms, which served as basis for generation in second study. phase, quantitative online survey method, data analyzed 243 A confirmatory factor revealed five dimensions SNS: 'fashion', 'creative projects', 'entertainment', 'virtual exploration', 'organization'. Furthermore, results propose new measures
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