Language in International Business: The Multilingual Reality of Global Business Expansion
作者： Denice E. Welch , Rebecca Piekkari , Lawrence S. Welch
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摘要: Contents: 1. Language and Global Business Expansion 2. Translation 3. Confronting Language: The Individual in the Organisational Context 4. International Management 5. Networks 6. Human Resource 7. Marketing 8. Foreign Operation Modes 9. Strategy 10. Conclusion Index
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