The effects of responsible drinking messages on attentional allocation and drinking behaviour

摘要: AIMS: Four experiments were conducted to assess the acute impact of context and exposure responsible drinking messages (RDMs) on attentional allocation behaviour younger drinkers explore utility lab-based methods for evaluation such materials. METHODS: A simulated bar environment was used examine context, RDM posters, brief online advice actual behaviour. Experiments one (n = 50) two 35) comprised female non-problem drinkers, whilst three 80) 4 60) included a mixed-gender sample recruited from an undergraduate student cohort. The Alcohol Use Disorders Identification Test (AUDIT) patterns. intake assessed through use taste preference task. RESULTS: Drinking in significantly greater than laboratory setting first studies, but not third. There significant increase alcohol consumption as result being exposed posters. Provision reduced negative these posters somewhat; however lowest rates associated with neither nor advice. Data final experiment demonstrated low level visual engagement RDMs, that increased drinking. CONCLUSIONS: Poster materials promoting amongst students, suggesting poster campaigns reduce harms may be having opposite effect intended. Findings suggest further research is required refine appropriate methodologies assessing environments, ensure future public health this kind are their intended effect.