Adapting Consumer Style Inventory to Chinese Consumers: A Confirmatory Factor Analysis Approach

摘要: Abstract This study examines theapplicability of Sproles and Kendall's Consumer Style Inventory (CSI) in China. A sample 357 students a 387 adult consumers have been used to purify the scale. The dimensions CSI were re-examined validated using confirmatory factor analysis. Thefindings show that four decision-making styles are relatively stable our study. They Perfectionistic, Brand Conscious, Novelty-Fashion Conscious Recreational. It is suggested Price needs be redeveloped if isto beapplied different cultures. Implicationsfor businesspractitioners discussed suggestions for future research provided.