Journal of Brand Management – Year end review 2016
作者： Shaun M Powell , None
DOI: 10.1057/S41262-016-0021-5
关键词:
摘要: A review and reflection on key topics plus extrapolation of future research avenues from within the Journal Brand Management during 2016 that included a special issue focused themes (i) Corporate identity, branding, marketing, communication, reputation. Seven additional Volume are identified: (ii) engagement, (iii) orientation, (iv) counterfeiting protection, (v) Online digital (vi) product naming, (vii) City (viii) branding in Higher Education.
springer.com
paperity.org参考文章(78)
Jack Yan, Social media in branding: Fulfilling a need Journal of Brand Management. ,vol. 18, pp. 688- 696 ,(2011) , 10.1057/BM.2011.19
Sunny Arora, Arti D Kalro, Dinesh Sharma, None, A comprehensive framework of brand name classification Journal of Brand Management. ,vol. 22, pp. 79- 116 ,(2015) , 10.1057/BM.2015.8
Kevin Lane Keller, Strategic Brand Management: Building, Measuring, and Managing Brand Equity ,(1997)
Lynn L K Lim, T C Melewar, Digital and virtual world research on brands and marketing development Journal of Brand Management. ,vol. 19, pp. 1- 3 ,(2011) , 10.1057/BM.2011.25
Linda D. Hollebeek, Demystifying customer brand engagement: Exploring the loyalty nexus Journal of Marketing Management. ,vol. 27, pp. 785- 807 ,(2011) , 10.1080/0267257X.2010.500132
Elaine Wallace, Isabel Buil, Leslie de Chernatony, Facebook ‘friendship’ and brand advocacy Journal of Brand Management. ,vol. 20, pp. 128- 146 ,(2012) , 10.1057/BM.2012.45
Erik Braun, Putting city branding into practice Journal of Brand Management. ,vol. 19, pp. 257- 267 ,(2012) , 10.1057/BM.2011.55
Mats Urde, The corporate brand identity matrix Journal of Brand Management. ,vol. 20, pp. 742- 761 ,(2013) , 10.1057/BM.2013.12
Linda Hollebeek, Exploring customer brand engagement: definition and themes Journal of Strategic Marketing. ,vol. 19, pp. 555- 573 ,(2011) , 10.1080/0965254X.2011.599493
Natalie Jane De Vries, Jamie Carlson, Examining the drivers and brand performance implications of customer engagement with brands in the social media environment Journal of Brand Management. ,vol. 21, pp. 495- 515 ,(2014) , 10.1057/BM.2014.18