Packaging-free products: A lever of proximity and loyalty between consumers and grocery stores

摘要: Abstract This research investigates the consequences for retailers and their stores of a new sustainable consumption trend—the purchase bulk products. It examines effects offering packaging-free products on three subdimensions perceived proximity (identity, process, relational) transactional loyalty (satisfaction–loyalty) relational (satisfaction–trust–loyalty). A total 1407 buyers consumers at convenience store (of university cooperative style) filled out an online questionnaire. These were then divided into subgroups (convinced, pragmatic, wary). empirically establishes that unpacked are strategic tool to create or strengthen relationships established with customers. Unpacked they between consumer first link in development preservation chain store. Moreover, step reached by his process purchasing consuming (from discovery stage already well-established habit) has direct impact built.