One Rule to Rule Them All? Organisational Sensemaking of Corporate Responsibility

摘要: Corporate responsibility (CR) has often been criticised as a decoupled organisational phenomenon: publicly espoused rule that is not followed in daily practices. We argue crucial reason for this criticism arises from the dominant in-house assumption of CR literature, which mitigates tensions and contradictions life by claiming integrated rules result coupled aim to provide new insights problematising examining how members two organisations discursively make sense CR, rule-bound practice, via three strategies: integration, differentiation fragmentation. elaborate contemporary literature on practice significance discursive sensemaking further development learning regarding CR. then discuss our results understanding coupled/decoupled phenomenon.