Building relational worth in an online social community through virtual structural embeddedness and relational embeddedness
作者： Silvia Sanz-Blas , Daniela Buzova , Pilar Pérez-Ruiz
DOI: 10.1016/J.TECHFORE.2020.120350
关键词:
摘要: Abstract This research explores the creation of relational worth in an online social community through lens capital theory. Virtual structural embeddedness and as dimensions are assessed concepts media dependency parasocial interaction. Both constructs regarded antecedents communities, which develops their users’ self-connection to community. To test proposed conceptual model analysis was undertaken data from 370 personal interviews with users. The results showed that both associated with development self-connection; turn, helps create worth, is comprised openness advocacy. contributes improved understanding formation addresses under-researched role members’ generating a virtual context.
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