Estimating the Determinants of B2B E-Commerce Adoption among Small & Medium Enterprises

摘要: ABSTRACT This paper examines the factors that influence e-commerce adoption levels among SMEs in Malaysia. Based on Technological-Organisational-External (TOE) framework, it is found external support significant across all levels. finding suggests future policy to encourage uptake Malaysia should focus providing facilitate effort. The findings also show owners or CEOs of who are experienced, have completed tertiary education and used computer frequently, more likely adopt e-commerce. Hence, further promote SMEs, less high-school leavers, ought be targeted initiatives. Relatively, based TOE CEO attributes terms Keywords: E-Commerce adoption; SME; multinomial logit model. (ProQuest: ... denotes formulae omitted.) 1. INTRODUCTION For past two decades, has been argued information revolution having a impact upon aspects firms (Porter Miller, 1985). Due rapid advancement communication technology (ICT), regarded as one key determinants for firms' survival irrespectively their size. instance, Ramayah et al. (2009) (Small Medium Enterprises), although with limited resources, not ignore importance ICT new technologies business activities There growing amount studies focusing adoption. One major criticisms research mainly viewed dichotomous outcome (either innovation adopted adopted). versus non-adoption approach does fully address issue (Hovav al., 2004; Daniel 2002)). Besides, only explored Small & Sized Enterprises (SMEs). These view such using applications (e.g. Teo Ranganathan, Waarts 2002). Others examined stage depicts from full implementation integration rest firm's enterprise systems McKay 2000; Parish 2002; Rao 2003; Pian, 2004) B2B Malaysian manufacturing sector. It empirically model multiple outcomes SMEs' choice level analysed probability model, i.e., this study aimed contribute knowledge specifically sector 2. LITERATURE REVIEW Studies attempted identify contexts implementation. Tornatzky Fleischer (1990) conceptualised decision consisting organisational, technological contexts. framework at organization level, influenced by three constructs namely technology, organisation depicted Figure 1 below. Technologies perceived possess effect how they will implemented. Rogers (1995) highlights five namely; relative advantage, compatibility, complexity, trialability observability systematic effects diffusion. …