Attitudes and behaviours of Italian 3D prosumer in the Era of Additive Manufacturing

摘要: Abstract The Additive Manufacturing technology can move the method of customization away from conventional means; this serve consumers as individuals in same way craft can, but employing different forms communication and interaction. traditional consumer is changing its role, becoming producer simultaneously what he need. Therefore research tries to investigate how much new trend attitudes influencing Italian consumers, analyzing knowledge perception 3D printing their propensity use these manufacturing technologies. results show that context although technologies are known appreciate a third population, there still ample room for growth innovative production tool collaboration between companies consumers.