Consumer attitude and behaviour towards food quality among the young ones: empirical evidences from a survey

作者: Elisabetta Savelli , Federica Murmura , Lolita Liberatore , Nicola Casolani , Laura Bravi

DOI: 10.1080/14783363.2017.1300055

关键词: Food choiceFood qualityFood consumptionAdvertisingVariable (computer science)MarketingBusiness

摘要: This study investigates how university students perceive food quality and attempts to demonstrate the individual lifestyle is a useful variable for segmentation purposes. Using data from an onl...

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