Conceptual approach for value driven performance in servitising companies

摘要: In light of limited consideration given to how value servitised offerings are derived and assessed from a customer perspective (Raja et al., 2010), this paper aims introduce new approach for performance in servitising organisations. The four cases investigated confirm the findings reported literature review suggest that companies' targeting servitisation transformation should put into providing innovative solutions through connecting all stakeholders an 'innovative ecosystem' stimulate co-creation achieve value-in-use outcomes realisation. Therefore order conceptualise creation determinants comprehensive on measurement concepts was conducted lay foundation theorising measure driven lens organisations focusing further exploring functional consumption or so called 'value-in-use', especially many existing studies were only traditional measures embedded output 'value exchange'.