Marketing the 'Sex Check': evaluating recruitment strategies for a telephone-based HIV prevention project for gay and bisexual men.

摘要: Designing effective marketing and recruitment strategies for HIV prevention research requires attention to cultural relevance, logistical barriers, perceived psychosocial barriers accessing services. McGuire's communication/persuasion matrix (1985) guided our evaluation, with particular success of each "channel" (i.e., strategy) vis-a-vis the number all callers, eligible enrolled as well reaching so-called "hard-to-serve" individuals. Nearly channels offered in specific subgroups. Latinos responded favorably posters, bisexuals paid media an alternative (non-gay) publication, precontemplators referrals by family friends. Although multiple were used, three crucial project: (a) recruiters' presence gay venues, (b) friends (snowball technique), (c) advertisements local newspapers. Resource allocation costs are also presented channel.