Forming the Face of Green Products: Mood Boards and Early Consumer Involvement in Ship Interior Design

摘要: In this paper, we study mood boards and the process by which they can be used to understand consumer inferences about environmental sustainability in early stages of green product development. As a component research project on sustainable ship design, created showcasing three interior concepts. simulating design for ship, displayed different principles environmentally design. Next, 14 interviews elicit information how consumers infer from The results suggest that range sustainability. raised our are well line with suggested literature. However, also make differ widely. addition, comparative assessment often resulted “spill over” effects. Based these results, discuss use adapted better account variance beliefs visual material.