Is luxury just a female thing? The role of gender in luxury brand consumption☆
作者： Nicola E. Stokburger-Sauer , Karin Teichmann
DOI: 10.1016/J.JBUSRES.2011.12.007
关键词:
摘要: Despite the fact that the functional value of luxury brands is usually not significantly higher than those of non-luxury brands, luxury brands can achieve significant price premiums in the …
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