A Model of Optimal International Market Expansion: The Case of US Hotel Chains Expansion into China
作者： E. Hachemi Aliouche , Udo Schlentrich
DOI: 10.1007/978-3-7908-2615-9_9
关键词:
摘要: A comprehensive model of international expansion is outlined and applied to determine the optimal country to be targeted for entry by a US hotel firm and the optimal entry mode to be …
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sci-hub.st 参考文章(41)
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