International Franchising in the Context of Competitive Strategy and the Theory of the Firm
作者： Sandra M. Huszagh , Fredrick W. Huszagh , Faye S. McIntyre
DOI: 10.1108/02651339210020268
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摘要: … The first question is examined by looking at franchisor characteristics, in terms of variables that theoretical and empirical research indicate are fundamental for commercial success on a …
emeraldinsight.com参考文章(23)
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