Internationalization Modeling: A Comparative Analysis of American and Australian Franchise Firms
作者： E. Hachemi Aliouche , Udo A. Schlentrich , Lorelle Frazer
DOI: 10.1080/1046669X.2012.635371
关键词:
摘要: Using an integrated model of international expansion, this study develops separate rankings 143 potential target countries for United States-based and Australia-based franchise firms. Based on assessment that takes into account market opportunity, risks, distance, the ranks according to their opportunity/risk profiles. The results suggest Australian firms assign overwhelming importance distance in expansion activities actual practice, contradicting claims opportunity is paramount determinant expansion. These confirm lack a strategic approach by many
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