Communication modality as a determinant of message persuasiveness and message comprehensibility.
作者： Shelly Chaiken , Alice H. Eagly
DOI: 10.1037/0022-3514.34.4.605
关键词:
摘要: … was scored as a counterargument if, in the opinion of two raters, r — .94, it indicated a negative consequence of the position advocated or constituted an attack on the message's validity …
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