Win in Africa, with Africa: Social Responsibility, Event Image, and Destination Benefits. The Case of the 2010 FIFA World Cup in South Africa
作者： Matthew Walker , Kiki Kaplanidou , Heather Gibson , Brijesh Thapa , Sue Geldenhuys
DOI: 10.1016/J.TOURMAN.2012.03.015
关键词:
摘要: … And amassing organizational information, especially pro-social information, will aid in shaping consumer perceptions of FIFA and their product (eg, the World Cup tournament). This, …
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