Building trust in m‐commerce: contributions from quality and satisfaction

摘要: Purpose – Mobile commerce (m‐commerce) represents a new area of business opportunity. Past research has often focused on customer acceptance and its antecedents, rather than factors that build trust in m‐commerce. The purpose this paper is to provide an explanation influencing towards vendors the mobile internet.Design/methodology/approach M‐commerce relies technology well‐maintained service quality. This applied quality model (SERVQUAL) (TAM), coupled with proposed relation m‐commerce that, according literature, influence trust, empirically test formation trust. was evaluated using online survey data from 212 experienced customers.Findings results showed despite customisation, brand image satisfaction all directly affecting vendor m‐commerce, customisation image...