Service Quality of Malaysian Public Transports: A Case Study in Malaysia

摘要: This research is about the Service Quality dimension became major determinant to influence of public transports in Lembah Bujang area, Kedah Darul Aman, Malaysia. study has been done Kedah. The objective this investigate relationship between independent variables which tangible, reliability and responsiveness that influences buses taxis area are mostly Quality. population 300 populations housing phase one frequent user. In study, convenience sampling was used only 169 respondents were selected. researcher use Descriptive Statistic, Pearson Correlation, Multiple Regressions Cronbach’s Alpha order analyze data gathered by using Statistical Package for Social Sciences (SPSS) version 15.0. result indicates there positive correlations dimensions. most dimensions tangible focuses on Cleanliness/Comfortable physical facilities. For future it can determine others important factors service quality also needs focus empathy assurance SERVQUAL model Key words: Quality; Tangible; Reliability; Responsiveness; Public TransportsResume: Cette recherche porte sur la de qualite des services, ce qui est devenu le facteur influe publics dans g region Bujan, en Malaisie. etude a ete realisee Bujang, Kedah.L'objectif cette d'etudier relation entre les independantes sont tangibilite, fiabilite et reactivite influencent services publics, c'est-a-dire autobus plus service. Les sujets d'environ personnes quartiers d'habitation utilisateurs frequents commun. Dans etude, l'echantillon convenance utilise seulement repondants ont selectionnes.Les chercheurs statistique descriptive, correlation Pearson, regressions multiples l'Alpha Cronbach afin d'analyser donnees recueillies l'aide du paquet pour sciences sociales Le resultat indique qu'il y une La met l'accent proprete / confort installations physiques. Pour futures recherches, peut determiner d'autres facteurs importants influent pourtant doit egalement se concentrer l'empathie l'assurance modele service.Mots-Cles: service; tangible; fiabilite; reactivite;