The Construction of a New Type of Attitude Measure

摘要: Summary Attitude surveys are widely used throughout industry today, as modern management has become aware of the value sampling employee opinion both in connection with changes policy or procedure and current conditions within organization. It been found that more harmony can be achieved an organization serious labor trouble sometimes averted if is determined potential problems rectified before they serious. Most attitude utilize words vehicles by which attitudes expressed. The items may require decide a series phrases best expresses his feelings about designated topic or, alternatively, whether not given sentence indicative attitude. felt certain amount distortion invariable result this process necessitates translation one man's into another words. Error creeps in, interpretation meaning respondent, selection item most accurately indicates true respondent on question. This particularly difficult for persons low verbal facility to achieve any accuracy. The present paper account development qualitative projective scale. Two faces have constructed run gamut feeling from extremely positive negative. These quantified so scales scored same manner other form measuring device. They have, however, advantage eliminating necessity translating required only check face “looks like he feels” rather than verbalizing feelings. resulting measure provides accurate measurement otherwise possible.