The Competitive Intelligence Handbook
作者： John D. Moorhead , Richard E. Combs
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摘要: Chapter 1 An overview of competitive intelligence 2 Axioms 3 Public information 4 The international background CI 5 Competitive books 6 What the say 7 Finding clues online 8 Going for Japanese 9 European 10 Interviewing 11 Key resources in industry 12 International business 13 Industry analysis and issues studies 14 A case study public document access 15 Due diligence 16 Some final thoughts
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