How to kill creativity.

摘要: In today's knowledge economy, creativity is more important than ever. But many companies unwittingly employ managerial practices that kill it. How? By crushing their employees' intrinsic motivation--the strong internal desire to do something based on interests and passions. Managers don't purpose. Yet in the pursuit of productivity, efficiency, control--all worthy business imperatives--they undermine creativity. It doesn't have be way, says Teresa Amabile. Business imperatives can comfortably coexist with managers will change thinking first. Specifically, need understand has three parts: expertise, ability think flexibly imaginatively, motivation. influence first two, but doing so costly slow. would far effective increase To end, five levers pull: amount challenge they give employees, degree freedom grant around process, way design work groups, level encouragement give, nature organizational support. Take as an example. Intrinsic motivation high when employees feel challenged not overwhelmed by work. The task for managers, therefore, becomes matching people right assignments. Consider also freedom. motivation--and thus creativity--soars let decide how achieve goals, what goals achieve. make a difference it comes employee result truly innovative which just survive actually thrives.