Evaluating the economic performance of Spanish wineries

摘要: Purpose – The purpose of this paper is to compare different approaches the evaluation economic performance wineries.Design/methodology/approach This simultaneously applies traditional profitability and productivity measures a non‐parametric technique estimate efficiency, compares results obtained. A cluster analysis has been applied identify groups firms. empirical application carried out on sample 1,222 Spanish wineries in 2007.Findings reveal important differences depending methodology employed. Overall, none methodologies can be said better than rest.Research limitations/implications only considered its findings are not substitutes for other subjective directed at assessment aspects such as quality wines produced.Practical implications Managers should aware their own order guarantee compet...