作者: Ricardo Leiva , David Kimber
DOI: 10.1108/S1064-485720190000018007
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摘要: Abstract The overall objective of this chapter is measuring the effect key economic indicators and trends on media reputation an emergent country. The case analyzed that Chile, since 1990–2015. To deal with our objective, we measured Chile following validated criteria by Deephouse (2000). A regression analysis was conducted to test hypothesis coefficient favorableness (CoMF) a country depends favorable or unfavorable trend dependent variable model Chilean CoMF. Independent variables were monthly GDP variation, unemployment rate, average stock exchange index, fuel price, copper price (a very important commodity Chile). Our results demonstrate have significant positive bearing as is, when doing well economically, press global scope tends improve country, showing more image about it. In consequence, supported. small Western commodities appears most predictive indicator its reputation. Other implications are discussed in study.