Critical factors influencing the adoption of digital marketing devices by service-oriented micro-businesses in Nigeria: A thematic analysis approach
作者： Sunday C. Eze , Vera C. A. Chinedu-Eze , Clinton K. Okike , Adenike O. Bello
DOI: 10.1057/S41599-020-00580-1
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摘要: This paper examines critical success factors shaping the adoption of digital marketing devices (DMD) by micro-businesses. The study adopted a qualitative approach. Both …
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