Digital Cities Web Marketing Strategies in Italy: The Path Towards Citizen Empowerment

摘要: The concept of ‘digital city’ has been introduced as a strategic way designing city by highlighting, in particular, the importance Information and Communication Technologies. Nowadays performance our cities depends only small part on its infrastructure, an increasing is given to availability, quality delivery public services. In this context, citizens have new expectations based involvement, collaboration participation. aim managing becomes making actors decision process creating engagement providing ways direct relationships with politicians civil servants.