Profiling the egg consumer: attitudes, perceptions and behaviours

摘要: Abstract: This chapter aims at a better understanding of consumer attitudes and perceptions toward egg consumption how they influence purchase behaviour. The is organized in two main sections. first based on reasoned selection current literature discusses which factors consumers use to determine the quality safety eggs, trying identify these could evolve light recent evolution European legislative scenarios. second part presents results from small survey carried out within framework EU project 'Trust' 2004 includes, among many others, data towards eggs consumption.