When are users comfortable sharing locations with advertisers?

摘要: As smartphones and other mobile computing devices have increased in ubiquity, advertisers begun to realize a more effective way of targeting users promising area for revenue growth: location-based advertising. This trend brings bear new questions about whether or not will adopt products involving this potentially invasive form advertising what sorts protections they should be given. Our real-world user study 27 participants echoes earlier findings that significant privacy concerns regarding sharing their locations with advertisers. However, we examine these detail find are complex (e.g., relating only the quantity ads, but times at which received). With advanced settings, stated would feel comfortable share information than simple opt-in/opt-out mechanism.