Risk Management through Flexible Capacity Allocation and Price Control – Auctions in the New Car Sales Process

摘要: Auctions are already used in the automotive industry on a regular basis two areas. They applied car sales (cf. Yaron 2008, p. 325 ff.; Berger 2009, 10 ff.) and procurement as reverse auctions, which suppliers bid to win order Talluri/van Ryzin 2004, 243). In of new automobiles there is no comprehensive application auctions place so far. This research proposes model for forward auction with one supplier large number bidders indirect vehicles aiming at risk reduction manufacturer’s channel. Based characteristics sales, defined explained by process flow. proposed model, challenges discussed solutions suggested.