作者: Karthik N.S. Iyer
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摘要: Karthik N.S. Iyer is a Visiting Assistant Professor of Marketing at the College Business, Oklahoma State University. The author wishes to thank Dr. Steve Miller, University, who was main inspiration behind paper. He also expresses appreciation three reviewers for their helpful comments in revising this manuscript. Direct correspondence Department Marketing, University-Tulsa, 700 North Greenwood Avenue, Tulsa, OK 741060700, (918) 594-8194, 594-8281 (fax), nanjund@okstate.edu.