Tobacco company strategies to identify and promote the benefits of nicotine.

摘要: Background In response to a changing regulatory and consumer landscape, tobacco companies developed new strategies promote cigarettes smoking. We examined one of these strategies: fund conduct scientific research related potential benefits nicotine, use their findings nicotine. Methods Qualitative analysis previously secret industry documents from the Truth (formerly Legacy) Tobacco Documents Library (industrydocuments.library.ucsf.edu/tobacco), triangulated with data other sources, including online search engine Google, 1970s December 2017. Results After publication 1988 Surgeon General’s report on nicotine addiction, (particularly RJ Reynolds) intensified efforts while downplaying its addictiveness health risks. Activities included building relationships academic institutions funding studies cognition performance areas through intramural extramural programmes. Companies then promoted public relations campaigns, often minimising nicotine’s risks by comparing it caffeine or coffee. These comparisons appeared in highly publicised meetings interviews press. Nicotine-positive messages reappeared popular press some company websites 2010s. Conclusions implemented general audiences at time novel products like electronic were introduced. A greater awareness source claims purported could inform discussions about emerging products.