Michael K. Brady
机构: Department of Marketing, Florida State University
每年引用次数
引用次数
引用: 34,192
H-指数: 39
I10-指数 : 50
出版物: 85
Conveying Trustworthiness to Online Consumers: Reactions to Consensus, Physical Store Presence, Brand Familiarity, and Generalized Suspicion
Ray L. Benedicktus , Michael K. Brady , Peter R. Darke , Clay M. Voorhees
Journal of Retailing 86 ( 4) 322 -335
253
2010
Pleasantly Plump: Offsetting Negative Obesity Stereotypes for Frontline Service Employees ☆
Kelly O. Cowart , Michael K. Brady
Journal of Retailing 90 ( 3) 365 -378
51
2014
Feeling Close From Afar: The Role of Psychological Distance in Offsetting Distrust in Unfamiliar Online Retailers
Peter R. Darke , Michael K. Brady , Ray L. Benedicktus , Andrew E. Wilson
Journal of Retailing 92 ( 3) 287 -299
181
2016
How to give and receive: An exploratory study of charitable hybrids
Michael K. Brady , Charles H. Noble , Deborah J. Utter , Gerald E. Smith
Psychology and Marketing 19 ( 11) 919 -944
56
2002
Consumer relationship fading
Heiner Evanschitzky , B. Ramaseshan , Michael K. Brady , Fazlul K. Rabbanee
Psychology & Marketing 37 ( 6) 815 -836
3
2020
Issues Related to Direct Selling in the International Marketplace
William F Crittenden , Michael K Brady , Ken Grant , Victoria L Crittenden
International Marketing Educators' Conference 26 -27
2000
The importance of the service encounter in direct selling: Examples from the Australian marketplace
William F Crittenden , Michael K Brady , Ken Grant , Victoria L Crittenden
Global Marketing Issues at the Turn of the Millennium 1 -1
2001
Direct Selling as a Market Entry Strategy
William F Crittenden , Michael K Brady , Ken Grant , Victoria L Crittenden
Aust. New Zealand Marketing Academy Conf. 98 215 -222
1998
Performance-only measurement of service quality: a replication and extension
Michael K Brady , J.Joseph Cronin , Richard R Brand
Journal of Business Research 55 ( 1) 17 -31
1,648
2002
Investigating the role of the physical environment in hedonic service consumption: an exploratory study of sporting events
Roscoe Hightower , Michael K Brady , Thomas L Baker
Journal of Business Research 55 ( 9) 697 -707
875
2002
Searching for a consensus on the antecedent role of service quality and satisfaction: an exploratory cross-national study
Michael K Brady , Christopher J Robertson
Journal of Business Research 51 ( 1) 53 -60
484
2001
Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments
J.Joseph Cronin , Michael K Brady , G.Tomas M Hult
Journal of Retailing 76 ( 2) 193 -218
10,769
2000
Ai service and emotion
Richard P Bagozzi , Michael K Brady , Ming-Hui Huang
Journal of Service Research 25 ( 4) 499 -504
2022
Beyond personality: an emergence view of influential consumers
Cinthia Beccacece Satornino , Demetra Andrews , Rebeca Perren , Michael K Brady
Journal of Consumer Marketing 37 ( 2) 160 -169
2
2020
Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments
Cronin J Joseph , Michael K Brady , G Tomas M Hult , M Tomas
Journal of retailing 76 ( 2) 193 -218
104
2000
To give or not to give professional services to non-paying clients
Paul Patterson , Michael K Brady , Lilliemay Cheung , Doan Nguyen
Journal of Service Management 26 ( 3) 426 -459
1
2015
Gaining insights into why professionals continue or abandon pro bono service
Paul G Patterson , Janet R McColl-Kennedy , Jenny Lee , Michael K Brady
European Journal of Marketing 55 ( 3) 790 -813
6
2021
A voice from the silent masses: An exploratory and comparative analysis of noncomplainers
Clay M Voorhees , Michael K Brady , David M Horowitz
Journal of the Academy of Marketing Science 34 ( 4) 514 -527
350
2006
Rethinking service recovery strategies
Michael K Brady
Journal of Service Research 6 ( 2) 193 -207
8
2003
Consumer (dis) trust online
Peter R Darke , Ray L Benedicktus , Michael K Brady
Routledge 404 -414
5
2013