Michael K. Brady
机构: Department of Marketing, Florida State University
每年引用次数
引用次数
引用: 34,192
H-指数: 39
I10-指数 : 50
出版物: 85
Strategies to offset performance failures: The role of brand equity
M BRADY , J CRONINJR , G FOX , M ROEHM
Journal of Retailing 84 ( 2) 151 -164
143
2008
Removing the contextual lens: A multinational, multi-setting comparison of service evaluation models
M BRADY , G KNIGHT , J CRONINJR , G TOMAS
Journal of Retailing 81 ( 3) 215 -230
289
2005
A model examining relationships among team identification, sport spectators' motives, perceived service quality, and satisfaction
M. Brady , L.S. Gau , M.T. Gailliot
Sport marketing across the spectrum: Research from emerging, developing, and established scholars
5
2007
The Importance of the Service Encounter in International Marketing Strategy
MK Brady , VL Crittenden , WF Crittenden , K Grant
DEVELOPMENTS IN MARKETING SCIENCE 22 123 -123
1999
Alzaydi, Zyad M., Ali Al-Hajla, Bang Nguyen, dan Chanaka Jayawardhena. 2018.“A review of service quality and service delivery: Towards a customer co-production and customer-integration approach.” Business Process Management Journal 24 (1): 295–328. https://doi. org/10.1108/BPMJ-09
J Bloemer , K De Ruyter , M Wetzels , BG Dale
Journal of Marketing 33 ( 11/12) 1082 -1106
2
2013