引用次数
引用: 6,764
H-指数: 29
I10-指数 : 44
出版物: 114
Increasing the Reach of the Australian Journal of Management
John Roberts
Australian Journal of Management 20 ( 2) e0 -e4
1995
New ideas and old directions at theAustralian Journal of Management'.
John Roberts
Australian Journal of Management (University of New South Wales) 20 ( 1)
1995
Consideration sets: special issue
John Roberts , Prakash Nedungadi
International journal of research in marketing 12 ( 1) 3 -94
1995
USING CHOICE MODELLING TO DIAGNOSE MARKETS AND IDENTIFY MANAGERIAL LEVERAGE POINTS
John Roberts
Australasian Journal of Market Research 2 ( 1) 37 -37
1994
Draft 3 rd August 2007: Final Published in Journal of Marketing Management, 24 (7, 8), 2008, 733-750. Assessing marketing performance: Don’t settle for a silver metric
Tim Ambler , John Roberts
ADJUSTING PURCHASE INTENT FOR DIFFUSION EFFECTS IN GROWING INDUSTRIES
John Roberts , Pamela Morrison
A Methodology for Identifying and Testing Response Functions in Marketing with an Application to Customer Satisfaction
Suzan Burton , Simon Sheather , John Roberts
Submissions. Subscriptions and Advertising
Maree Biggar , Caulfield East , Bob Armstrong , Rod Brodie
The effect of experience on customer satisfaction
Suzan Burton , John Roberts , Simon J Sheather
University of New South Wales, Australian Graduate School of Management
2
1995
Author Contributions
Ian Chambers , John Roberts , Julian Cribb , Jeremy Russell-Smith
The development of visions and strategies for Australia’s sustainable future 91 -91
2020
A Grounded Model of Consideration Set Size and Composition.
John Roberts
Advances in Consumer Research 16 ( 1)
140
1989
Defensive marketing
John Roberts
Harvard Business Review 83 ( 11) 150 -157
65
2005
A Word of Warning Clarified: Reactions to Peppers and Rogers Response
Tim Ambler , John Roberts
T. Ambler and J. Roberts, Report 06 -115
5
2006
How Climate Change And Security In The Indian Ocean Region May Impact On Australia
David Brewster , Paul McLeod , John Roberts , John Loney
2021
Developing brand performance and valuation standards
John Roberts
2011
A conceptual framework for studying the interaction of demand, supply and the market environment in product line optimization
John Roberts
Elsevier
2011
Marketing defensivo: cómo una empresa asentada puede proteger su disposición
John H. Roberts
Harvard Deusto business review ( 143) 42 -48
2006
A multiattribute utility diffusion model : Theory and application to the pre-launch forecasting of automobiles
John H. Roberts
Massachusetts Institute of Technology
21
1983
New consumer durable brand choice : modeling multiattributeutility, risk, and dyanmics
Glen L. Urban , John H. Roberts
Research Papers in Economics
1985
The Role of Leading Edge Users in the Adoption of Technological Innovations By Organizations
Pamela D. Morrison , David F. Midgley , John H. Roberts
ACR Asia-Pacific Advances
2
1994