引用次数
引用: 6,764
H-指数: 29
I10-指数 : 44
出版物: 114
Sales Management in the Ascendancy
John Roberts
Pearson Prentice Hall
2009
The Externalities and Second-order Effects of Kotler in Marketing Strategy
John Roberts
Sage Publications India Pvt. Ltd.
2012
The influence of expectations on airline stakeholders' beliefs, attitudes and behavioural intentions
Pamela Morrison , Lina Tan , John Roberts
The influence of expectations on airline stakeholders’ beliefs, attitudes and behavioural intentions
2013
What’s Different About Emerging Markets, and What Does it Mean for Theory and Practice?
John Roberts , Ujwal Kayande , Rajendra K Srivastava ,
Customer Needs and Solutions 2 ( 4) 245 -250
23
2015
Brand Equity, Consumer Learning and Choice
Tülin Erdem , Joffre Swait , Susan Broniarczyk , Dipankar Chakravarti
Marketing Letters 10 ( 3) 301 -318
111
1999
Modeling choice processes in marketing
John Roberts , Denzil G. Fiebig
Handbook of Marketing Analytics 155 -180
2018
Why, When , and How Should the Effect of Marketing Be Measured? A Stakeholder Perspective for Corporate Social Responsibility Metrics
Priya Raghubir , John Roberts , Katherine N. Lemon , Russell S. Winer
Journal of Public Policy & Marketing 29 ( 1) 66 -77
125
2010
Getting to Know Them: The Effect of Customer Experience in a Business-to-Business Market
Suzan Burton , John Roberts , Simon Sheather
Global Perspectives in Marketing for the 21st Century 210 -213
2015
Reality or perception? The effect of actual and perceived performance on satisfaction and behavioral intention
Suzan Burton , Simon Sheather , John Roberts
Journal of Service Research 5 ( 4) 292 -302
95
2003
Studying consideration in the consumer decision process: Progress and challenges
John Roberts , Prakash Nedungadi
International Journal of Research in Marketing 12 ( 1) 3 -7
59
1995
Jetstar Airways: How Modeling Guided the Brand Migration Strategy of a Low-Cost Carrier
John Roberts , Peter Danaher , Ken Roberts , Alan Simpson
GfK Marketing Intelligence Review 4 ( 2) 42 -51
2012
Measuring sources and outcomes of brand equity
John Roberts , Pamela Morrison , Murali Chandrashekaran , Alastair Gordon
Smpte Journal 95 8081
11
2004
Kotler on strategic marketing
John Roberts , Alvin Silk , Glen Urban , Jerry Wind
URBAN (6.20. 10). Draft.[En l{\'\i
2
2010
11 Choosing marketing dashboard metrics
Tim Ambler , John Roberts ,
Business Performance Measurement 239 -239
6
2007
4.1 EDUCATION FOR SUSTAINABLE DEVELOPMENT: A STUDY IN ADOLESCENT PERCEPTION CHANGES TOWARD SUSTAINABILITY FOLLOWING A STRATEGIC PLANNING-BASED INTERVENTION–THE YOUNG PERSONS’PLAN FOR THE PLANET PROGRAM (PAPER III)
Ian Chambers , John Roberts , Suzy Urbaniak , David Gibson
The development of visions and strategies for Australia’s sustainable future 67 -67
2020
Modeling Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Recency
Mathew Chylinski , John Roberts , Bruce Hardie
Marketing Science, Forthcoming
2012
Global branding
John Roberts , Julien Cayla
The SAGE Handbook of International Marketing 346 -360
28
2009
A Note on the Role of Emotions in Evaluation and Choice and their Calibration
J Roberts , John Roberts , Rohan Raghavan , Peter Danaher
Working paper. University of New South Wales
1
2014
An Exploratory Approach to Study the Effect of Disconfirmation on Customer Satisfaction
Suzan Burton , S Sheather , John Roberts
WORKING PAPER-AUSTRALIAN GRADUATE SCHOOL OF MANAGEMENT
1997
The Australian Journal of Management Enmeshed on the Web
John Roberts
Australian Journal of Management 21 ( 1) e0 -e1
1996