引用次数
引用: 6,764
H-指数: 29
I10-指数 : 44
出版物: 114
Reliability of Reporting Residential Telephone Toll Call Usage
John H Roberts
Australian Graduate School of Management, University of New South Wales
1985
The nature of residential telephone usage and reliability of reporting
John H Roberts
Cambridge, Mass.: Alfred P. Sloan School of Management, Massachusetts Institute of Technology
1982
Defending Market Share Against an Emerging Innovation based on Prelaunch Market Calibration
JH Roberts , CJ Nelson , PD Morrison , John H Roberts
The role of expectations on consumer interpretation of new information
Lina Tan , John Heath Roberts , Pamela Danvers Morrison
Journal of Service Theory and Practice 27 ( 3) 569 -615
3
2017
Defending market share against a new entrant
John Heath Roberts , Charles J Nelson , Pamela D Morrison
INFORMS
4
2003
A Grounded Model of Consideration Set Size and Composition
John Heath Roberts
University of New South Wales, Australian Graduate School of Management
1
1988
New Approaches of Forecasting and Positioning Consumer Durable Innovations Prior to Their Launch
John Heath Roberts
Australian Graduate School of Management, University of New South Wales
1985
A Comparative Study of Short Term Forecasting Techniques Used to Plan a Telephone Network
John Heath Roberts
University of Melbourne
1980
Beware the silver metric: Marketing performance measurement has to be multidimensional
TFJ Ambler , JH Roberts
London Business School Centre for Marketing Working Paper
100
2005
Matching Electronic Distribution Channels to Product Characteristics: The Role of Congruence in Consideration Set Formation-A Source of Novel Product Concepts
FAA Tirkistani , PD Morrison , JH Roberts
Journal of Business Research 41 ( 3) 223 -229
1998
Meyer-~ ahmer, F., The German R&D system in transition: Empirical results and prospects of future development Kim, L. and Dahlman, CJ, Technology policy for industrialization: An integrative framework and Korea’s experience Cusumano, MA and Nobeoka, K., Strategy, structure and performance in product
D Midgley , PD Morrison , JH Roberts , M Callon
Research Policy 21 561 -566
1992
A Model for Determining New Product Development Decisions Allowing for Managerial Risk Aversion and Information Uncertainty
JH Roberts , Pam Morrison
Smpte Journal
1987
Developing New Rules for New Markets
J. H. Roberts
Journal of the Academy of Marketing Science 28 ( 1) 31 -44
167
2000
Towards a finer understanding of Lead Users
P Morrison , J Roberts , D Midgley
ISBM Report 15
15
1999