Syntactic Indeterminacy, Perceived Message Sensation Value-Enhancing Features, and Message Processing in the Context of Anti-Tobacco Advertisements
作者： Jeffrey D. Niederdeppe
DOI:
关键词: Value (mathematics) 、 Indeterminacy (literature) 、 Message processing 、 Context (language use) 、 Persuasion 、 Social psychology 、 Sensation 、 Practical implications 、 Psychology 、 Coding (social sciences)
摘要: Fast-paced and arousing anti-drug ads, considered to have high perceived message sensation value (PMSV), enhance processing reduce drug use among young adults. Studies yet explore the relationship between specific, PMSV-enhancing features outcomes related persuasion. Messaris’ (1997) concept of syntactic indeterminacy provides one plausible explanation for why contained in PMSV ads might subsequent changes attitudes behavior. The study explored this by coding specific antitobacco features, merging these codes a telephone survey teens, testing processing. number unrelated cuts suspenseful (intense imagery second-half punch) increased older teens. An additive index comprised was associated with both younger Theoretical practical implications are discussed.
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