Stylistic Features, Need for Sensation, and Confirmed Recall of National Smoking Prevention Advertisements

摘要: A growing body of research suggests that specific stylistic message features have meaningful implications for attention, recall, and processing. This study combines content analysis (n = 45 ads) with population survey data from the Legacy Media Tracking Surveys 32,977 teens) to (a) identify associations between visual, audio, format recall televised smoking prevention advertisements (b) test whether these are moderated by need sensation (NFS). Consistent derived limited capacity model mediated processing, 6 7 hypothesized increased likelihood ad recall. However, contrary predictions outlined activation information exposure (AMIE), no differences were observed in magnitude NFS. Results underscore importance considerations designing health campaign messages raise questions about central propositions AMIE.